What is marketing design and how can it grow your business
What is Marketing Design?
Marketing design is the fusion of marketing principles with design techniques to create visual communications that drive user engagement and conversions.
At Exupery, we’re not just making things "look good" – although aesthetics do play a critical role – we’re about crafting visual solutions that talk to your audiences, inform them, and motivate them.
Good marketing design can range from clicking a button on a website to forming a lasting brand impression in the consumer's mind.
FUN FACT: First Impressions are key! According to Adobe, 38% of people stop engaging with a website if the content or layout is unattractive.
MARKETING DESIGN PARTS:
Branding: This includes creating logos, color palettes, typography, and other visual elements that give a company a unique identity.
Digital Assets: Think websites, mobile apps, and social media graphics. These often serve as the front line in a brand's interaction with its audience.
Printed Materials: Brochures, posters, business cards, store displays, these tangible materials hold significant value in real life marketing.
Ad Creatives: From digital ad banners to massive billboards, we create visuals that capture attention in mere seconds.
Infographics & Data Visualization: Conveying complex information in an easily digestible and visually engaging format.
FUN FACT: According to HubSpot, content with relevant images gets 94% more views than content without relevant images. Integrating strong visual design elements into content can significantly increase visibility and engagement.
Why is Marketing Design So Darn Important?
First Impressions Matter: In the digital age, you have seconds to capture someone's attention. A well-designed marketing asset can make the difference between 'love at first sight' and 'swipe left'.
Consistency is Key: Consistent branding across all platforms increases recognition, builds trust, and reinforces a our message and values.
Better Communication: Good design simplifies complex ideas. It can help break down intricate services or products into easily understandable visuals, making it easier for customers to see our value.
Drives Conversions: At its heart, marketing aims to drive action. Effective marketing design is the catalyst to convert customers from consideration to purchase.
Evokes Emotion: We are emotional beings! Through color, imagery, typography, and space, design can evoke feelings that connect people to a brand on a deeper level.
THE PSYCHOLOGY OF DESIGN:
We'll delve deeper into design psychology soon, but let's touch on three instances highlighting its importance. Effective marketing design goes beyond mere visuals; it's the expertise and insight that a skilled designer injects into the project.
Psychological Insight: Green is often associated with nature, tranquility, and eco-friendliness. Using green in the product design can subconsciously signal to consumers the product's eco-friendly attributes.
Slow Down! The color yellow has been shown to pause scrolling on instagram by 30%. It makes customers pause and pay attention to your post.
Something For Nothing: The principle of reciprocity suggests that people naturally want to return a favor when something is given to them for free. Websites use this all the time with a give-away in exchange for an email subscription. However, where the website places their button links and what color the link is can raise engagement by up to 50%
Conclusion: MAKE YOUR DESIGNS WORK FOR YOU
Marketing design is an indispensable tool in the arsenal of any successful marketing strategy. It's the bridge between a brand's message and its audience, making connections, evoking emotions, and driving actions.
In a world saturated with content and advertisements, effective marketing design can elevate a brand above the noise, ensuring its message doesn't just get seen, but remembered and acted upon. We do this every day for the biggest brands in the beauty and health industry.
At Exupery Design Review, we will dive deep into the complexities of marketing design, giving you a better understanding of how design effects business, allowing you to sell more, effect and build customer loyalty. Up next we’ll be discussing how you can use marketing design to build better brand recognition and increase customer engagement.